Opihr is in a category all of its own: spiced gin. The objective was to help increase awareness of this unique brand that is new to the U.S. through a consumer-facing POS campaign, website, social media posts, partnership with local and national mixologists and influencers, and help promote the brand's Cocktail Adventure experience: a global cocktail competition that stretches all the way from local events, to semi-finals in New Orleans, to a final showdown in Marrakesh.
