MCUA's "Bank On MOre" program was designed to create more awareness in Missouri residents on the advantages of using credit unions versus traditional banks. The theme "Go Ahead, Live Larger" was supported with a campaign showing different scenarios in which saving money with credit unions can get you upgrades in life. In order to get the most reach, "Go Ahead Live Larger" was supported with print, OOH, TV and radio spots, banner ads, social media posts, and a new website. A statewide car giveaway sweepstakes with a social media photo-sharing component helped MCUA reach a far greater number of new followers though Instagram and Facebook.
